Idée Art is a limited liability company incorporated in the city of Riyadh, Saudi Arabia.
This policy describes how Idée Art collects, processes, uses and discloses your personal information as a data controller, when you contact us, use our services or interact with our platforms including websites and mobile apps (together “Platforms”).

WHAT THIS POLICY COVER?

We are committed to adopting the highest standards when it comes to how we collect, use and protect your personal information, and have accordingly developed this privacy policy (the “Policy”), which:

● Sets out the types of personal information we collect;
● Explains how and why we collect and use your personal information
● Explains when and why we may share personal information within Idée Art and with other organizations;
● Explains how we protect the personal information we collect; and
● Explains the rights and choices you have in relation to your personal information

This Policy applies if you use our services (referred to in this Policy as “our Services”). Using our Services means:
● Buying / Ordering services or products from any of our subsidiaries over the phone, in store, or online
● Using any of our platforms, including websites (“our Websites”), public Wi-Fi networks, or mobile applications ( “our Mobile Apps” ); or
● Being a member of any of our loyalty rewards IT providers (e.g. Kangaroo Rewards)
● Taking part in our promotions competitions and registering to receive our newsletters and offers

This Policy also applies if you contact us or we contact you about our Services.

PERSONAL INFORMATION WE COLLECT

PERSONAL INFORMATION WE COLLECT

● Your personal details, including your postal and billing addresses, email address(es), phone number(s), date of birth, gender, or ID number
● Your account login details, such as your username and the password (encrypted) that you have chosen; and
● Your interests, preferences and other profiling information..

When you shop with us online, browse our Website, or use our Mobile App, we may collect:

● Information about your online browsing behavior on our Websites, Mobile Apps and public networks and information about when you click on one of our adverts (including those shown on other organizations’ websites);
● Information about your precise geolocation.

When you use any of our loyalty program(s) to shop with us, we may collect:
● Transaction information, including the in-store and online purchases you earn points for and how you use your points, coupons, and vouchers.
When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:
● Personal information you provide about yourself;
● Details of emails and other digital communications we send to you including information about the emails you open and links in them that you click on; and
● Your feedback and contributions to customer surveys and questionnaires.

Other sources of personal information
We may also use personal information from other sources, such as specialist companies that supply information, online media channels, our partners and public registers. We may collect the following types of personal information about you from other sources: contact details, purchases, interests, preferences, or other types of publicly available information. This other personal information helps us to:
● review and improve the accuracy of the data we hold; and
● improve and measure the effectiveness of our marketing communications, including online advertising.

We may be required by law to collect personal information about you or as a consequence of any contractual relationship we have with you.
If you choose not to provide your personal information to be used in accordance with this Policy, you will still be able to visit our Platforms but you may not be able to access certain options, products or services, and in some cases we may not be able to fulfill some services that you request.

WHY AND HOW WE USE YOUR PERSONAL INFORMATION

To make our services available to you.
We use your personal information to provide the services you have requested.
including:
● Processing your orders and refunds.

● Managing the accounts you have with us.
so that we can provide services to you in line with our contractual obligations to you.

Personalizing your experience
We may use your personal information to personalize the marketing messages we send you and make them more relevant and interesting.
This is in our legitimate business interests.
When necessary
We will obtain your consent first.
We may use your personal information for this purpose in the following ways:
● Use online browsing behavior as well as in-store and online purchases to help us better understand you as a customer and provide you with personalized offers and services;
● Provide you with relevant marketing communications (including by email, mail, telephone, SMS or online advertising).
relating to products and services offered by us and those of our suppliers and partners.
As part of this
Online advertising may be displayed on our websites and on other organizations’ websites and online media channels.
We may also measure the effectiveness of our marketing communications and those of our suppliers and partners;
● To help us better understand you and provide you with services and marketing communications relevant to your interests.
We combine the personal information we collect when you make in-store purchases with personal information collected from our websites, mobile applications and other sources including any potential affiliates of The Art of the Idea.

Contacting and communicating with you
We may use your personal information when we communicate with you.
To:
● Contact you about our services.
for example by phone, email or by responding to social media posts that you have directed to us;
● administer promotions and competitions that you participate in.
including those we run with our suppliers and partners;
● invite you to participate in customer surveys and other market research activities conducted by The Art of the Idea and other organizations on our behalf.

It is in our legitimate business interest to be able to provide you with appropriate answers and provide you with notice about our services.

Manage and improve our day-to-day operations
We analyze information about how you use our services to:
● Manage and improve our websites and mobile applications;
● Help develop and improve our range of products, services, stores, IT systems and the way we communicate with you;
● Detect and prevent fraud or other crimes.

It is in our legitimate business interest to use the information provided to us for this purpose.
so that we can understand any issues with our services to improve them.

Sharing personal information

We may share your personal information with third parties under the following circumstances:
Affiliates of The Art of the Idea
We may share personal information collected by any of our affiliates with our other affiliates for the purposes described above.
Retail Partners
We may share your personal information with other companies that sell products through our Services (“Retail Partners”).
We only share personal information that enables our Retail Partners to provide their services.
For example
When you shop online or in-store.
we will give the relevant Retail Partner your name, contact details and address so that they can deliver your items.

Service Providers
We work with carefully selected service providers who perform certain functions on our behalf.
These include
for example
Companies that help us with technology services.
rewards and loyalty programs
data storage and integration
payment processing and order fulfillment.
We only share personal information that enables our service providers to provide their services.
Some of the service providers we work with operate online media channels.
and place online advertisements related to our products and services.
as well as those of our suppliers and retail partners.
on online media channels on our behalf.
For example
You may see an advertisement for our products and services when you use a particular social media site.

Sharing personal information with other organizations

We may share personal information with other organizations in the following circumstances:
● If any applicable law or public authority states that we must share personal information;
● If we need to share personal information in order to establish, exercise or defend our legal rights (this includes providing personal information to others for fraud prevention and credit risk reduction purposes);
● To an organization that we sell or transfer (or enter into negotiations to sell or transfer) any of our business or any of our rights or obligations under any agreement we may have with you.
If the transfer or sale proceeds.
the organization that receives your personal information can and will use your personal information in the same way as we do
● to any other successors in ownership of our business; or
● to anyone to whom we transfer or may transfer our rights and obligations under our agreement with you.

Transfer of your personal information

Your personal information may be transferred, stored and processed in a country different from your country of residence or our country of incorporation.
In any case
we have put in place appropriate safeguards in accordance with applicable legal requirements to ensure that your data is adequately protected.
If your personal information is transferred to a foreign jurisdiction
it may be subject to the laws of that jurisdiction and we may be required to disclose it to the courts, law enforcement or governmental authorities in that jurisdiction.
However, we will only do so when required to do so under applicable laws.

How we protect personal information

We maintain physical, technical and organizational safeguards to secure your personal information from unauthorized access, use, alteration and destruction.
However.
no website can be 100% secure and we cannot be held responsible for unauthorized or unintended access that is beyond our control.

Social Media

We operate channels, pages and accounts on certain social media sites to inform, assist and interact with customers.
We monitor and record comments and posts that are posted on these channels so that we can improve our services.
“The Art of the Idea is not responsible for any information posted on those sites other than information we have posted ourselves.
We do not endorse the social media sites themselves or any information posted on them by third parties.

Retention

We keep records for as long as required to; a) manage purchases, reservations, loyalty memberships and provide other related products or services expected by this Privacy Policy.
including keeping you up to date with our marketing.
b) Personalize products, services and communications with you.
c) comply with applicable legal requirements for record retention.

When determining how long to keep your personal information after our relationship with you has ended.
we take into account our legal obligations and regulatory expectations.
If you would like to request that we stop using your information to provide services to you.
please send your request via our email address;
However, we will
We will retain and use your registration information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Communicating for marketing purposes

All marketing communications we make and send to you will provide you with a way to withdraw your consent for future marketing.
If you no longer wish to receive promotional content.
you can unsubscribe from those communications or change your account settings.
and we will remove your account from marketing lists.
Please note that if you unsubscribe from marketing messages.
you will continue to receive operational and service messages from us regarding services or products you have purchased from us and responses to inquiries made to us.
We may keep your details on an opt-out list so that we do not send you marketing messages in the future.

Cookies and similar technologies
We use cookies and similar technologies.
such as tags and pixels (“cookies”).
to personalize and improve your customer experience while using our websites and mobile applications and to provide you with relevant online advertisements.
Cookies are small data files that allow a website or mobile application to collect and store a set of data on your desktop computer, laptop or mobile device.
Cookies help us provide important features and functionality on our websites and mobile applications.
We use them to improve the customer experience.
For example
We use cookies to:

Improving the way our websites and mobile applications work,
Cookies allow us to improve the way our websites and mobile applications work so that we can personalize your experience and allow you to use many of their useful features.
For example
We use cookies so that we can remember your preferences and the contents of your shopping cart when you return to our websites and mobile applications.

Optimizing the performance of our websites and mobile applications,
Cookies can help us understand how our websites and mobile applications are used.
for example
By telling us if you receive an error message while browsing.
These cookies collect mostly anonymous data.

Delivering relevant online ads
We use cookies to help us deliver online ads that we believe are most relevant to you on our websites and the websites of other organizations.
Cookies used for this purpose are often placed on our websites by other organizations.
This is always with our permission.
These cookies may collect information about your online behavior.
such as your IP address, the website you arrived from, information about your purchase history or the content of your shopping cart.
This means that you may see our advertisements on our websites and on the websites of other organizations.
You may also see advertisements for other organizations on our websites.
To help us deliver online advertising that is relevant to you.
We may also combine the data we collect through cookies in your desktop computer’s browser or other devices with other data we have collected (such as a loyalty program).

Measuring the effectiveness of our marketing messages.
including digital advertising
Cookies can tell us whether you have seen a specific advertisement.
and how long it has been since you saw it.
This information allows us to measure the effectiveness of our online advertising campaigns and control how often the ad is shown to you.
We also use cookies to measure the effectiveness of our marketing communications.
for example by telling us if you have opened a marketing email we sent to you.

Your choices when it comes to cookies
You can use your browser settings to accept or reject new cookies and to delete existing cookies.
You can also set your browser to notify you each time new cookies are placed on your computer or other device.
If you choose to disable some or all cookies.
you may not be able to take full advantage of our platforms.
For example
you may not be able to add items to your shopping cart.
proceed to checkout.
or use some of our products and services that require you to log in.
Once you have given us your consent to use cookies.
we will store cookies on your computer or device.
If you wish to withdraw your consent at any time.
you will need to delete our cookies using your internet browser settings.

Data collected. , analytics , social media functions

We may aggregate personal information and remove any identifying elements in order to analyze patterns and improve our marketing and promotional efforts.
analyze platform usage
improve content and product offerings
customize the content, layout, products and services of our Platforms.
We may appoint third parties to do so on our behalf.
as described above.
We collect certain usage information such as the number and frequency of visitors to our platforms.
This information may include the web page you just visited.
the webpage you go to next
the browser you use, your device.
and your IP address.
We only use this data in aggregate.
This aggregate data helps us determine how our customers use parts of our platforms.
and conduct research on our users’ demographics, interests, and behavior to better understand and serve you.
If you use buttons on our Platforms that are linked to social media or similar sites (e.g. “like” and/or “share” buttons).
content from our Platforms may be sent back to the other website or service.
depending on your privacy settings.
It may be privately or publicly visible (e.g. to friends or followers or publicly to anyone with access to your profile page).

Your rights

You have the right to see or access the personal information we hold about you.
by submitting your request via our email address.
In addition
you have certain rights in relation to your personal information.
in accordance with local law.
These rights include the following:
● Correct the information we hold about you;
● Erase your personal information;
● Restrict our use of your personal information;
● Object to our use of your personal information;
● Withdraw any consents you have provided for our use of your personal information;
● Receive your personal information in a usable electronic format and send it to a third party (the right to data portability); and
● File a complaint with your local data protection authority.

If you wish to discuss or exercise these rights.
please contact us for details below:
info@ideeart.com
If you are concerned that any of the information we hold about you is incorrect or out of date, please write to the address above to report your concerns and we will take appropriate steps to amend our records.
please write to the address above to report your concerns and we will take appropriate steps to amend our records.
Please note that we will likely require additional information from you in order to honour your requests.

PRIVACY CONCERNS

If you have any concerns about our compliance with applicable privacy laws or this Privacy Policy please contact our office via our email info@ideeart.com and writing the request type ‘Contact Privacy Office’. We will endeavour to respond to your concerns as soon as possible

NOTIFICATION OF CHANGES TO THIS PRIVACY POLICY
We update this Privacy Policy when needed and place updates on our platforms. If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you. All changes will become effective when posted unless indicated otherwise. Please review this Privacy Policy periodically for changes.

LINKS

Our Websites or Mobile Apps may contain links to other websites operated by other organizations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal information on a website as we do not accept any responsibility or liability for websites of other organizations.

CHILDREN

Our platforms are not directed towards children. If you are providing personal information for an individual less than 13 years of age, you are providing us your affirmative parental consent as the legal parent or guardian to collect, use and process the information of the individual less than 13 years of age, consistent with this Privacy Policy.